The Importance of a marketing Strategy

Wednesday 24 August 2016

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NLA’s Chairman Peter Murray talks about how architects get their message across and how important communications are to their success.

He references Palladio, Le Corbusier, Foster, Gehry and discusses how their public relations influenced the direction of their work and practices. Peter is a visiting Professor at the IE University in Madrid where he lectures to the ground-breaking Masters’ course in Architectural Management and Design.

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