Trends and design innovations in London’s hospitality sector

Rosewood Hotel London

Nobu Hotel Shoreditch © Merry Arnold

The Curtain - Shoreditch

With the rise of Airbnb and the service economy, London hotels are having to raise their game to attract some of the record numbers of tourists being attracted to the capital. Part of the response has been to concentrate less on mere bedrooms alone and more on events and public spaces that create an ‘experience’. As London’s population grows and visitor trends change, what role can hotels play in the changing shape of the city?

NLA’s year-round programme examines the changing landscape of London’s hotel sector, investigating the current threats to the sector and exploring best practice solutions to meet changing demands. What are the key issues to address when planning hotel development in London? How can London provide additional affordable hospitality to enhance the capital’s tourism offer? NLA investigates these issues and asks what wider policy changes are needed to ensure the sustainable growth of London’s hotel sector.

Key themes

  • Threats to London’s hotel sector
  • Hotel Conversions – adapting heritage buildings for use as hotels
  • London’s luxury hotels

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New breed of hotels embrace ‘experience’


New London hotels are upping the ante in the fight against threats to their takings from enterprises like Airbnb by concentrating less on mere bedrooms alone and more on events and public spaces that create an ‘experience’.