New London Architecture (NLA), London’s first ever, permanent exhibition space dedicated to the capital’s architecture, will celebrate its launch today (Tuesday 26 July 2005).
The NLA space, housing a giant 12 metre long model of central London including the 2012 Olympic masterplan, is the only place where the public can see in 3-D how the capital will be transformed to accommodate the games. The NLA opened to visitors, as planned, on 7 July but in view of the terrible events that took place in London on that day, the launch event to celebrate its opening was postponed.
NLA is funded by companies and organisations with an interest in promoting high quality new design in the built environment in London to a public and professional audience though sponsorship and partnershi packages. Principal Sponsors for 2005 include Argyll Business Centres, Corporation of London, DTZ and whitbybird.
Centrally located at The Building Centre, 26 Store Street WC1, NLA is a place where Londoners and the city’s visitors can go to discover just what changes to the capital’s architecture are proposed. Its giant model of central London sits alongside a rolling programme of temporary exhibitions and is surrounded by a display of planned and recently built projects in London’s 33 boroughs.
Curated by Peter Murray and managed by Nick McKeogh of Pipers, NLA creates a space where everyone can go to discover the dynamic changes happening in the capital. With £100billion being invested in London's redevelopment in the next two decades, it is the first venue in the city where the public can take part in debate about London’s architecture and see proposed developments in context. Like similar centres in Paris, Shanghai and Sydney, NLA is a visitor attraction for Londoners and tourists alike to orientate themselves in the city and discover its architectural highlights.
The opening temporary exhibition The Changing Face of London (7 July –10 September) brings together the largest developments currently underway or planned for London over the next two coming decades, be it the redevelopment of Kings Cross, White City and Elephant and Castle, new towers sprouting up around the Gherkin or the creation of Stratford City.
Peter Murray, NLA curator, commented: “The fantastic Olympic outcome reinforces New London Architecture’s vital role in providing a destination where everybody in London can find out just how the city is set to be transformed. From the Olympic masterplan in the east to major developments across the entire capital, London 2012 is set to look dramatically different from the city we recognise today. People can visit the future of London at NLA and discover how its metamorphosis will be realised.”
Director of Pipers and co-founder of NLA, Nick McKeogh, said: “It has taken 15 years since we started building large scale models of London to be able to find a permanent home where Londoners can see all of the major proposals for new development in the capital. NLA provides a centre for information and a focus for debate to encourage innovation and high quality design for those living and working in London”.
Notes to editors
The NLA space is at The Building Centre, 26 Store Street, London, WC1E 7BT. It is open to the public free of charge 9am-6pm Monday to Friday and 10am to 4pm on Saturdays. Nearest tubes: Tottenham Court Toad and Warren Street.